Starbucks had amassed a massive social media following simply by being a brand people love. The question they asked us was, “Now what?” They needed to keep people engaged with positive brand interactions.
We created SRCH. This one-of-a-kind social scavenger hunt had players following clue trails filled with cerebral puzzles, cryptic messages and digital clues. To reach the end of the trails, SRCH had players visiting blogs and social channels along with Starbucks and Lady Gaga digital properties. At the end of each trail participants were rewarded with Starbucks and Lady Gaga related prizes.
In a world where social media has given hate speech a megaphone, people feel powerless to do anything about it. So we created WeCounterHate, a platform that empowers people to take action and gives them a sense of control.
We use AI machine learning to help identify hate speech, then tag the tweet with a reply. This permanent marker lets those seeking to spread hate that if they choose to retweet it they'll trigger a donation to Life After Hate.
Our goal is to keep them from hitting "retweet," but if they do hit it, love still wins.
When The North Face wanted to promote their new line of Summit Series mountaineering gear, we didn’t just want to talk about how great it is, we wanted to prove it. We did that by highlighting the Chadar Ice Trek Expedition deep into the mountains.
Print ads helped tell the story of the expedition and the gear that helped make it all possible. Digital rich media banners dove deeper, with more detailed information about the athletes, expedition, and gear.
Clorox wanted to promote the extreme cleaning power of Clorox Cleanup. With that in mind we developed the “Like it Never Happened” campaign that literally put the world in reverse to take us back in time before messes even happened.
Both TV and digital takeovers were leveraged to bring the concept to life.
[Digital Description] As the page loads it appears that juice has been spilled over website content. The spill reveres in time, ending with a full glass and a clean page. The product fades in along with the line, “Like it Never Happened.”
It used to be, when you came off the elevators into the DDB Seattle office, you were greeted by an impressive bank of eight flat screen TV’s playing a loop of random, cheesy photos of employees. It was uninspiring to say the least.
With the idea in mind that creativity can, and should, come from anywhere, I gathered a group of eight employees from various departments within the agency. I gave each one a different type of Lomo camera and a common topic, “Perfection,” and set them loose to interpret/capture that topic. A few weeks later, I gathered and developed the film, edited the best photos together and set them to music.
The LOMOCTO Exhibit was born.
AT&T was about to launch the much-anticipated Samsung Galaxy S8 on their network. One of the biggest selling points of the device was its big, bright, immersive screen that took watching shows and movies, on the go, to a whole new level. So we seized on the opportunity to illustrate that having the S8 is like having a theater, just for you, anywhere.
When it came time for McDonald’s to introduce McCafe coffee and espresso we took an everyman approach to illustrate how silly it is to overpay for coffee. We created unsnobbycoffee.com where customers could learn all about the various drinks, play an espresso themed pinball game and create a Mad Libs style Snobby Coffee Intervention that they could send to friends.
Along with that we created tease/reveal outdoor that got the message across in a clear and impactful way.
We also gave birth to the snobby coffee advisor — a talking cup (a comedian hidden inside) with a penchant for pointing out how dumb it is to pay $4 for a cup of coffee.
Leading up to MLK Day, in conjunction with the Martin Luther King Jr. foundation, we worked to highlight the struggles of every African American during our country’s dark period filled with legal segregation. To do this we created the worlds first-ever segregated direct mail piece. It served to shock the senses and make the segregation of yesteryear a momentary reality.
The piece directed recipients to remembersegregation.org where they could view photos and videos, listen to speeches and view a timeline of important historical events. All this in an effort to shine a light on segregation and educate people about the monumental impact Martin Luther King Jr. had in helping overcome it.
This “flipbook” was printed on the lower left corner of eight consecutive spreads in Freeskier Magazine. When flipped, the pages came to life as a skier went off a huge jump.
The final frame directed readers to 3sickminutes.com where several three minute videos filled with extreme skiing and snowboarding could be viewed.
AT&T wanted to use their new customer appreciation program, AT&T THANKS, to show appreciation in a way that put the customer at the heart of a buzzworthy experience.
Santa LIVE, a 2+ hour live show broadcast on Facebook LIVE, was created with those criteria in mind.
With the goal of creating a moment of holiday magic and belief for AT&T customers’ children, this was about more than just connecting with AT&T customers. It was about helping them create lasting memories.
You can't upgrade most things in your life, but at least AT&T makes it easy to upgrade your old phone to a new one.
Plymouth Housing Group provides homes in Seattle for more than 1,200 of the city’s chronically homeless. When it came time to drive awareness and donations we decided to take a gratitude approach. In doing so we were able to highlight the way in which Plymouth has fundamentally altered the way their tenants see the world now that they have a place to call home.
McDonald's introduced free retro Coke glasses with an extra value meal purchase. We made the offer music to your ears with a spot composed of live audio edited together to create a song.
Consumers could also go online to glasstracks.com where they could select glasses that corresponded with different tones and place them order to create a song of their own. They were then encouraged to share their creation via social media.
McDonald’s wanted to create a huge buzz ahead of their iced coffee launch. So we began with a tease campaign designed to prepare world for its frosty introduction.
Travel mugs that read, “Piping Cold” were frozen inside 50-pound ice blocks and placed throughout the city. Signage frozen above the mugs read, “Cold is Coming.” As the blocs melted, people passing by we able to take the mug as a souvenir.
Before launch, items throughout the city were wrapped in knit sweater material with signage that read “Cold is Coming” along with the McDonald’s logo.
We even took the tease into the stores with signage and employees wearing knit gloves with the “Cold is Coming” messaging.
This story was created to highlight (and hype) the features of the new Windows Phone OS just before launch.
Ultrarunners make marathons seem like a joke, competing in races that cover 100 miles or more. They’re notoriously superstitious and extremely skeptical of outsiders. So, how do you introduce a new line of shoes to them? Create a campaign that illustrates their awe-inspiring, yet humble nature.
In an effort to “surprise and delight" customers during the holiday season we created the Cup Magic augmented reality app. It let customers bring the world around their coffee cup to life.
The app worked by pointing your phone's camera at red holiday season coffee cups and 47 additional objects, such as bags of coffee, on display at Starbucks retail locations.
Doing so produced animations involving five characters — an ice skater, a squirrel, a boy and a dog sledding and a fox — on your screen. You could also interact with the characters. For instance, if you tapped the boy on the sled he did a somersault. Those who activated all five characters qualified to win a prize.
The app also included traditional and social sharing capabilities. You could send e-gift cards as well as holiday offers from Starbucks, among other things.
T-Mobile's network is not only powerful enough to let you watch live NBA games on the go, but trash talk your friends via facetime as well.
Want to introduce a new spicy chicken sandwich with a bang? Call the fire department.
That’s exactly what we did for the launch of McDonald’s new spicy chicken sandwich. We created a simple OOH board that prominently featured the product in a high-traffic area. We then arranged to have the Seattle Fire Department show up, lights on and sirens blaring, to douse it with their fire hoses.
The impact at the scene was immediate with everyone taking notice. But the stunt’s reach didn’t end there as social media lit up with tweets and posts about the stunt.
General purpose OOH was also created to blanket the market.
Cortana is your digital agent that's always there to help you get things done. She's an empowering sidekick that's riding shotgun, ready to help you tackle any task, big or small.
Kids raising the family’s wireless bill is a huge pain point for many households. We decided to highlight their endless ability to rack up charges while promoting T-Mobile’s unlimited texting plan.
MovieCat Trivia was a hugely successful app that featured cat illustrations. To launch the highly anticipated MovieCat2 Sequel Game we employed one of the most famous cats in the universe, Colonel Meow.