Clorox wanted to promote the extreme cleaning power of Clorox Cleanup. With that in mind we developed the “Like it Never Happened” campaign that literally put the world in reverse to take us back in time before messes even happened.
Both TV and digital takeovers were leveraged to bring the concept to life.
[Digital Description] As the page loads it appears that juice has been spilled over website content. The spill reveres in time, ending with a full glass and a clean page. The product fades in along with the line, “Like it Never Happened.”