Want to introduce a new spicy chicken sandwich with a bang? Call the fire department.
That’s exactly what we did for the launch of McDonald’s new spicy chicken sandwich. We created a simple OOH board that prominently featured the product in a high-traffic area. We then arranged to have the Seattle Fire Department show up, lights on and sirens blaring, to douse it with their fire hoses.
The impact at the scene was immediate with everyone taking notice. But the stunt’s reach didn’t end there as social media lit up with tweets and posts about the stunt.
General purpose OOH was also created to blanket the market.