My name is Matt Gilmore. I went to Texas A&M where I took a wine making class. I still own the 1968 Mustang Fastback I got when I was 16. I like to travel – around the world or just short road trips. I know how to make my own beer, but it’s a lot easier to buy it. I finished the basement of my first house and learned that home improvement is usually harder than it looks. I first piloted an airplane when I was 5 and didn’t even crash. George Bush Sr. once gave me a noogie. I nearly died in a snowboarding accident. Music is something I can’t live without, but I’ve never learned to play an instrument. I’d be a professional photographer, but then I’d have to take pictures. I like architecture so much I majored in it for 3 years. I’m married to the woman I never thought I’d be lucky enough to find. She’s given me two of the most wonderful kids in the world. I once hung out with Willie Nelson, and I fancy myself a beef jerky connoisseur. I’ve held on to my baseball card, comic book, and coin collections from when I was a kid, and I have an extensive barbed-wire collection.
I hate bad advertising. It’s easy to spot because it usually insults you in some way. People want to experience engaging, unobtrusive communication that is relevant to them. Points of interaction evolve. Good ideas will always be king.