It used to be, when you came off the elevators into the DDB Seattle office, you were greeted by an impressive bank of eight flat screen TV’s playing a loop of random, cheesy photos of employees. It was uninspiring to say the least.
With the idea in mind that creativity can, and should, come from anywhere, I gathered a group of eight employees from various departments within the agency. I gave each one a different type of Lomo camera and a common topic, “Perfection,” and set them loose to interpret/capture that topic. A few weeks later, I gathered and developed the film, edited the best photos together and set them to music.
The LOMOCTO Exhibit was born.