Leading up to MLK Day, in conjunction with the Martin Luther King Jr. foundation, we worked to highlight the struggles of every African American during our country’s dark period filled with legal segregation. To do this we created the worlds first-ever segregated direct mail piece. It served to shock the senses and make the segregation of yesteryear a momentary reality.
The piece directed recipients to remembersegregation.org where they could view photos and videos, listen to speeches and view a timeline of important historical events. All this in an effort to shine a light on segregation and educate people about the monumental impact Martin Luther King Jr. had in helping overcome it.