AT&T wanted to use their new customer appreciation program, AT&T THANKS, to show appreciation in a way that put the customer at the heart of a buzzworthy experience.

Santa LIVE, a 2+ hour live show broadcast on Facebook LIVE, was created with those criteria in mind.

With the goal of creating a moment of holiday magic and belief for AT&T customers’ children, this was about more than just connecting with AT&T customers. It was about helping them create lasting memories.