Starbucks had amassed a massive social media following simply by being a brand people love. The question they asked us was, “Now what?” They needed to keep people engaged with positive brand interactions.
We created SRCH. This one-of-a-kind social scavenger hunt had players following clue trails filled with cerebral puzzles, cryptic messages and digital clues. To reach the end of the trails, SRCH had players visiting blogs and social channels along with Starbucks and Lady Gaga digital properties. At the end of each trail participants were rewarded with Starbucks and Lady Gaga related prizes.